Curious by training and practical by habit

I started in television journalism. It left me with a useful reflex: ask one more question. Understanding a complicated subject, finding the important part and explaining it clearly are still central to how I work.

My roles have included Co-founder and Managing Director at Digital Alley, Head of Digital Marketing at The Right Street Digital, and independent consulting through Marketeria Digital. I’ve directly led teams of up to 14 and personally overseen monthly media budgets of up to €50,000.

My experience spans technical B2B, service and consumer businesses, and European stakeholder communications. I’m particularly useful when the subject is complex, the audience is specialised or several parts of the marketing need to work together.

I like a clear argument, a useful number and a plan that still makes sense on Monday morning. I’ll challenge an assumption when it needs challenging, explain the reasoning and stay involved in getting the work done.

Today that includes designing funnels and marketing systems, shaping how AI fits into the workflow and leading implementation with specialists. You can work with me directly, embed me in your team or bring me into an agency account under your brand.