European education programme
Connecting a recruitment campaign with the application journey
Result: 2,779 completed applications across the integrated campaign.
Recruitment depended on helping prospective applicants discover the programme and return to complete an application. Paid advertising across Meta, LinkedIn, YouTube and Telegram worked alongside university outreach, organic content and other recruitment activity.
The paid programme comprised 36 campaigns, 60 ad sets and 472 ads, including remarketing. It generated 25,391 link clicks on approximately €13,732 in media spend.
The wider campaign recorded 2,779 completed applications. The report also showed that 57% were finalised in the last five days, underlining the importance of the full application journey and deadline period.
Measurement note: Applications belong to the combined paid and organic programme; they are not attributed solely to advertising.