Global nutrition business
Giving different audiences different routes into the message
Result: 9.75 million advertising impressions and 546,683 platform-recorded video views.
A specialist nutrition campaign combined a tightly defined Brussels audience with a broader European professional audience across LinkedIn and X. Remarketing re-engaged people who had already encountered the campaign.
The report recorded 9,753,769 impressions and 546,683 video views on approximately €13,972 in spend. LinkedIn’s average click-through rate was 1.82%.
The strategic choice was to distinguish the cost of reaching a small specialist audience from the economics of broader distribution. Reviewing those audiences separately gave the client a more useful view of performance.
Measurement note: Video views use each platform’s reporting definition.