Coordinating paid media across five markets

The campaign combined Google Search, Display and Meta, with the channel mix adapted by market. Audience criteria, relevant placements and search intent guided delivery, while country-level reporting kept differences between markets visible.

The final report recorded approximately 10.7 million impressions on around €25,000 in media spend. The programme required a shared direction and enough local flexibility to account for channel availability and launch timing.

That balance is the useful part of the story: keeping several markets working towards one brief while making decisions at the level where performance actually changes.

Measurement note: Reported impressions include repeat exposure across the campaign.