Building a consistent presence for technical buyers

A specialist photonics supplier needed a stronger digital presence and a consistent way to stay visible to potential customers. The work brought advertising, LinkedIn content, website improvements and brand materials into one programme.

Google and LinkedIn campaigns helped keep products in front of prospective buyers and re-engage people already familiar with the business. Alongside the advertising, the team developed product content, improved website copy and search visibility, and created consistent corporate and presentation materials.

Reported leads were 39.5% higher in September to December 2024 than in May to August 2024. The agency case also recorded 69.5% LinkedIn follower growth. These are different measures: one describes reported lead volume, the other the size of the social audience.

The key decision was to coordinate the everyday points of contact: what buyers saw in an ad, on LinkedIn, on the website and in a product presentation. That gave the client a clearer and more consistent presence across the buying journey.

Measurement note: The lead result is a before-and-after comparison using client-supplied data. It does not isolate marketing's contribution from seasonality, the client's own work or other factors. A same-period prior-year comparison was unavailable.