Goran Karanović · Fractional Marketing Partner
I help agencies, B2B companies and growing businesses turn a marketing goal into a clear strategy, a working funnel and consistent delivery.
I plug in where you need senior expertise: a difficult decision, a new direction or someone to take responsibility for the work. From consultation to campaign execution, I stay close to the details that make the plan work.
Teams of up to 14 directly led.
Monthly media budgets of up to €50,000 personally overseen.
Experience across technical B2B, international campaigns and specialist audiences.
Expertise
Get clear on whom you need to reach, why they should choose you and where to invest. I work through positioning, audience priorities and channel choices, then turn the decisions into a practical plan. Useful for a launch, an account review or a marketing function that needs direction.
Connect first contact with the next useful action. I map the message, landing page, enquiry capture, follow-up and sales handover, then build the campaign and content elements and lead the specialist work needed to connect the tools. Each stage has an owner and a way to assess progress.
AI is more useful when it has a job description. I design how research, content, reporting and lead-handling workflows should operate: the information they use, the tools they connect, the steps to automate and the points that need human judgement. Then I lead implementation with the right specialists.
I work in campaign accounts, develop messaging, brief creative teams and review performance. That can mean running agreed marketing activity month to month or taking a specific programme from plan to launch. Paid media, content, search and the website are coordinated around the same objective.
Photonics supplier
A coordinated programme of advertising, content and brand improvements. Reported leads were 39.5% higher over four months than in the preceding four months.
Explore the integrated programmeEuropean education programme
A European education campaign combined a substantial paid-media programme with organic outreach. The total reflects the combined campaign; paid advertising generated 25,391 link clicks.
Explore the recruitment campaignMultinational agricultural business
A multinational campaign combined Search, Display and Meta across five European markets, recording approximately 10.7 million advertising impressions.
Explore the international campaignFor agencies
Bring me into the pitch, the account or the delivery team. I can shape the strategy, build the funnel, review performance or take responsibility for an agreed part of the work.
I work white-label under your brand or directly with your clients as an agreed member of the team. I’m comfortable presenting the strategy and opening the ad account in the same meeting.
We agree the role, client communication and approvals at the outset. I fit around your team and can bring additional expertise when the brief needs it.
Discuss an agency partnershipI lead the engagement and remain your main point of contact. My expert team can add design, development, copy, analytics and other specialist capabilities as needed. If you already have the right people, I work with them.
Bring me in for a consultation, a defined project or a fractional role. We establish the business goal, agree what I will own and set a working rhythm that suits the job. You leave with decisions, clear responsibilities and a next step.
For ongoing work, that includes regular reviews of what to improve, continue or stop. Fees, specialist work and media spend are set out in the proposal.
Your brief can be a business problem, an underperforming campaign or a plan that needs someone to make it happen. Tell me where you are and what you want to change. We can make it clearer together.